Florença Castro is a Senior Manager of Digital, CRM, and Media at CHANEL in Brazil. They hold a degree in Journalism from PUCRS and an Executive MBA in Digital Business from USP. Florença's career spans roles in editorial, content agencies, and advertising, mainly focusing on the digital retail market, having worked for major fashion retailers like Lojas Renner and Arezzo & Co. Currently, they manage various facets of digital transformation, e-commerce, and communication strategies for CHANEL.
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