Song Chae is a multicultural and multidisciplinary creative professional currently serving as the Head of Customer Experience at Chanel Korea FBP. With a Bachelor’s Degree in Marketing and a Master’s Degree in Design Management, they possess expertise in innovation consulting, insight research, and project management, having worked on projects in over 10 countries. Previously, Song held leadership roles at AIA, Asia Miles, and Lane Crawford, focusing on enhancing customer experiences and implementing digital solutions. They are skilled in problem-solving, service design, and business modeling, with a passion for creating seamless user experiences and sustainable business practices.
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