Wayne Platts

Wayne Platts is a dynamic luxury retail leader with nearly 20 years of experience in flagship and travel retail environments. Currently serving as the Store Director for Chanel, Wayne oversees two high-traffic boutiques, focusing on sales performance, team development, and operational excellence. Prior roles included various management positions at Diesel and the Al Tayer Group, where Wayne consistently drove performance and elevated client experiences. Wayne’s educational background includes a Bachelor of Technology in Sports Studies from Furness College and GCSEs from Dowdales School.