Dana Guilfoyle

Dana Guilfoyle serves as the Chief Marketing Officer at Innovista Health since December 2022, overseeing marketing efforts for a management services organization that supports independent physicians in value-based care models. Concurrently, Dana is an Advisory Network Member at ChangeEngine, helping enhance employee engagement through innovative communication strategies. Previously, Dana held CMO roles at Myia Health and Circulo Health, led marketing initiatives at StraighterLine, and managed partner marketing for Guild, collaborating with Fortune 1000 companies. Dana has also held significant roles at Healthgrades, Aetna, and DaVita Kidney Care, with a focus on driving consumer engagement and marketing strategy across various healthcare sectors. Dana holds a B.S. in Commerce from the University of Virginia.