ChangeUp is an independent strategic design firm focused on creating brands and retail experiences that drive people to think, feel, and act differently. We believe change is not a risk, it is the answer.




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Lee Carpenter
Partner & CEO
Andrew Carpenter
Managing Director, California
Lynn Gonsior
Partner & COO
Bill Chidley
Partner & Executive Director, Strategy & Insights
Ryan Brazelton
Chief Creative Officer
Jamie Cornelius
Executive Creative Director
Glen Middleton
Executive Director, Architecture & Engineering
Caitlin Neyer
Director, Strategy
Tom Kowalski
Director, Strategic Partnerships
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