Danny Smith

Danny Smith is a seasoned professional with extensive experience in revenue management and pricing strategies, currently serving as the Revenue and Pricing Leader at Channel 4 since 2015. In this role, Danny manages linear and VOD inventory along with secondary sales partners. Prior experience includes significant roles at Five, such as Head of Airtime Management and Sales Manager, contributing to airtime management and sales operations from 2000 to 2015. Danny's career began in trading support at the Industrial Bank of Japan and as an admin assistant at Barclays Bank. Academically, Danny holds a BA in History and Politics from the University of Essex and a background in Business Studies, History, and Maths from The Howard School.