John Fielding

John Fielding is an Insight Business Partner for Commercial & Distribution at Channel 4, with a robust background in commercial insights and market research. Prior experience includes working as a Commercial Insight Executive at ITV, where responsibilities encompassed identifying revenue streams, optimizing media campaign strategies, and conducting audience-based research projects. John also served as an Assistant Consultant at SYSTRA, focusing on qualitative research in the transport and utilities sectors, and as a Research Consultant at THE POSITIVITREE LTD. Educational achievements include an MSc in Sociological Research from The University of Manchester and a degree in English Language and Sociology from the University of Liverpool, complemented by specialized training in TV from Thinkbox.