Lana Read

Lana Read has been with Channel 4 since January 2011, progressing from an Agency Sales Assistant to their current role as Agency Sales Manager, a position held since November 2017. Throughout the tenure, Lana has demonstrated significant expertise in agency and advertiser portfolio enhancement, driving commercial revenue growth, and managing key partnerships. Lana's career reflects a strong capability in sales management, deal negotiation, and team leadership, alongside a commitment to mentoring junior employees and optimizing campaign performance. Prior to their role at Channel 4, Lana completed a Personal Assistant Diploma Level 3 at West Kent College in 2010.