Loretta Hagger

Loretta Hagger is an experienced media professional with a strong background in sales and operations within the broadcasting sector. Currently serving as the AV Leader in Manchester at Channel 4 since June 2014, Loretta also fulfilled the role of Group Agency Sales Manager, collaborating closely with agencies to ensure client satisfaction. Previously, Loretta held the position of Group Agency Sales & Operations Manager at 4 Sales from April 2019 to May 2022, and served as Associate Director - Broadcast at Carat Manchester from August 1999 to May 2014, where responsibilities included leading TV buying and managing client accounts. Additionally, Loretta contributed as a Committee Member for Elise for Life, an organization established in memory of a sister, who succumbed to Malignant Melanoma. Loretta holds a 2:1 degree in Media & Business Studies from The University of Manchester, completed in 1999.