Lucy McCarthy is an accomplished professional with extensive experience in market research and audience insights, currently serving as a Business Partner Insight Manager at Channel 4 since September 2015. In this role, Lucy leads the translation of behavioral data into actionable narratives, forecasting the impact of product developments and influencing strategic roadmaps. Previously, Lucy held various positions at Channel 4, including Senior Research Manager and Research Manager, where significant contributions were made to corporate affairs, commissioning success, and audience engagement strategies. Prior to Channel 4, Lucy worked as a TV Audience Analyst at Ofcom, providing market insights and delivering presentations to senior stakeholders. Lucy holds a Combined Honours degree in Politics and Spanish from the University of Newcastle-upon-Tyne.
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