Robert Phythian currently serves as the Digital Marketing Lead at Channel 4, a position held since April 2022. Prior to this role, Robert worked as the Digital Operations Manager for EMEA at McCormick & Company from July 2020 to April 2022 and briefly as an Associate Director at Essence, focusing on Media Planning for Google. With a strong background in digital strategy, Robert held key positions at Initiative as an Associate Director, leading digital initiatives for major clients such as Amazon and Carlsberg Group. Previous experience includes roles at Mindshare as an Account Manager and Display Account Executive, where Robert specialized in media planning and buying, and internships at Digital Cinema Media and STUDIOCANAL Limited. Robert earned a Bachelor of Science degree in Mathematics from King's College London between 2012 and 2015.
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