Simone Gay is an accomplished professional specializing in marketing technology and data strategy, with extensive experience across notable organizations. Currently at Channel 4 since August 2023, Simone is responsible for overseeing the Marketing Technology & Data Platform portfolio and driving the execution of a data strategy as part of a digital transformation initiative. Previously, at Annalect, Simone facilitated platform and data enablement within the Omnicom Media Group, leveraging AI for advertising solutions. Earlier roles at Comscore included technical project management in cross-media audience measurement, where Simone focused on measuring consumer media consumption. Simone's career also includes impactful positions at Nielsen Sports, where consulting and analytics for sports brands were key responsibilities, and a sabbatical that involved extensive travel and language immersion. Educational credentials include a Bachelor's Degree in Marketing and International Business from Pace University and a DELE Diploma in Spanish from Instituto Cervantes.
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