Sonia Cunningham

Sonia Cunningham currently serves as the AV Leader at Channel 4, overseeing a team of over 60 professionals and managing strategies that contribute to more than £1 billion in revenue. Previously, Sonia held the position of Head of AV at Hearts & Science, where significant client wins and AV billings grew from £30 million to £100 million over three years. Prior roles include Activation Lead at Wavemaker, where management of a £100 million AV account for L'Oréal was a key responsibility, and Business Director positions at Maxus Global and M4C - GroupM, directing campaigns for high-profile clients including the UK Government and L'Oréal. Sonia began her career at Manning Gottlieb OMD as a TV Account Manager, working with major entertainment brands and achieving notable campaign successes. Education was completed at London Metropolitan University.