Toby Holder is an Analytics and Insight Business Partner currently working at Channel 4 since 2020. They have extensive experience in research and insights, having served in various roles at organizations such as Nickelodeon International Limited, Channel 5, and the Australian Broadcasting Corporation between 2002 and 2012. Toby also held positions as Associate Director at Nielsen and Marketing Effectiveness Consultant at the Nielsen Company from 2013 to 2015. They completed a Data Science program at General Assembly in 2018, further enhancing their analytical skills. Previously, Toby worked as a Research Assistant at Disney Channel and as Manager of Family Entertainment – Audience Research & Analysis at NBCUniversal Media, LLC in 2017.
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