Tom Patterson has a strong work experience in the media industry. Tom started their career as a Sales Executive at OOSHA Ltd in 2010. Tom then joined Channel 4 in 2011 and held various roles including Sales Executive, Agency Coordinator, Agency Sales Manager, and Digital Account Manager. From 2015 to 2017, they served as the Greener C4 Project Manager & 4Earth Chair, responsible for leading Channel 4's environmental sustainability efforts. Tom later became the Addressable & Data Lead for All 4, Channel 4's on-demand channel. Most recently, they held positions as 4Sales Sustainability Lead and Senior Commercial Development Lead (Indy/NT4) at Channel 4.
Tom Patterson attended the University of Cambridge in 2019, where they obtained a CPD Certification in Business Sustainability Management. Prior to that, from 2003 to 2006, they studied Communication and Media Studies at Birmingham City University. Additionally, in 2023, they obtained a certification in The Business of Creativity from The Business of Creativity institution.
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