Michael Castro is a seasoned professional specializing in digital measurement strategy, focusing on connecting business objectives with analytics. As a Measurement Ops Analyst at InMarket, they lead web and mobile application measurement initiatives, employing custom JavaScript to capture user engagement data. Previously, at ChannelMix, Michael held roles including Sr. Product Engineer and Sr. Tracking Engineer, where they provided comprehensive Google Analytics support and fostered client relationships through tailored measurement solutions. Their experience spans various positions in tech and project management, including work at T-Mobile and freelancing as a Mobile Application Developer. Michael also holds a certification in iOS Development from Disruption Institute.
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