William Cromack is the Director of Sport at the Charitable Impact Foundation and a co-owner of Vancouver TSS Rovers, a professional soccer team. They founded the 4 What Matters Foundation and have led multiple charitable initiatives, raising over $3 million for charity. Cromack has extensive experience in youth sports and business, with a background that includes founding a successful bike and adventure camp, running a retail store, and coaching at various soccer academies. Currently, they are pioneering programs that combine charitable giving with youth sports to foster positive community impact.
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