Sallie Petfield is a versatile and results-driven merchandising and commercial lead with over 15 years of experience in planning and developing innovative product ranges. Sallie held various roles at companies such as Coast Stores, French Connection, and Thomas Pink, culminating in positions like VP of Merchandising and Distribution at SPOKE and Head of Merchandising at CHÉ, where Sallie currently leads. With a BA Hons in Fashion Management from the London College of Fashion, Sallie is known for exceptional leadership abilities, strong relationship-building skills, and a knack for problem-solving in fast-paced environments.
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