Brendan Smyth

Senior Vice President, Sponsorship Sales at CheckedUp

Brendan Smyth has a strong background in sales and publishing, with extensive experience in the media industry. Brendan recently joined CheckedUp as the Senior Vice President of Sponsorship Sales in 2022. Prior to this, they worked at Meredith Corporation for six years, holding various roles such as VP Publisher-Health, Publisher of Family Circle, and Sales Development Director for Rachael Ray Every Day. Smyth also worked at Sunset Magazine + Coastal Living as the Group Associate Publisher-East and Associate Publisher East from 2014 to 2016. Earlier in their career, they held leadership positions at Meredith, where they served as the Vice President of Home Solutions and Vice President of Publisher Special Interest Media. Smyth also worked at Family Circle as the VP Associate Publisher and held roles at Midwest Living and Better Homes and Gardens. Brendan'scareer in the media industry began at Meredith Corporation as a Direct Response Manager in 1993. Throughout their career, Smyth has demonstrated expertise in driving revenue, developing go-to-market strategies, and building strong client relationships.

Brendan Smyth obtained their Bachelor of Business Administration (BBA) degree in Marketing from Baruch College in 1992. In addition, they obtained the IAB Digital Media Sales ID# DMSCO4617 certification from IAB in October 2015.

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