Sheetal Shah

Sheetal Shah currently serves in a Marketing Automation role at Checkr, Inc., focusing on developing targeted nurture strategies for various market segments and supporting Revenue Marketing in campaign operations. Prior experience includes a tenure at Informatica, where Sheetal held the position of Director of Marketing Automation, leading a cohesive marketing automation strategy that enhanced project efficiency and improved lead conversion rates. Additional roles at TIBCO Software, including Digital Marketing Manager, provided hands-on experience in crafting go-to-market campaigns and lifecycle nurture programs. Educational background includes a Bachelor of Commerce in Marketing, Accounting, and Finance from BMCC, Pune.