Most businesses don't have a lead problem. They have a conversion problem.

Enquiries land, follow-up stalls, and warm leads go cold before anyone picks up the phone. The gap between marketing spend and booked revenue isn't a strategy failure — it's a systems failure. And it costs more than most businesses ever stop to calculate.

Cheddar Foundry is built to close that gap.

Born from two decades of digital strategy, campaign management, and performance expertise at Cheddar Media, Cheddar Foundry is an AI-native lead conversion platform that runs the complete funnel — from first ad impression to booked appointment in your calendar. We built it because we kept seeing the same problem up close: most businesses can generate enquiries. The breakdown is what happens after.

The Platform
Cheddar Foundry connects every stage of the conversion funnel into one measurable, always-on system. 

Performance campaigns drive qualified traffic from precisely targeted audiences. Purpose-built conversion landing pages capture and qualify every visitor with messaging and design tuned to convert. And when an enquiry lands — whether it's a web form, an inbound call, or an after-hours missed call — our human-voice AI agents follow up within seconds. 

These aren't bots reading from a script. Every agent is trained on the client's business — their offer, their market, their objections, and their ideal customer. They're deployed with a voice custom-selected to match the brand's tone and personality. Warm, informed, and focused on one outcome: getting the booking. They handle inbound calls, follow up on web enquiries, qualify prospects, navigate objections, confirm appointments, send reminders, and manage reschedules — around the clock, without fail. The best teammate your sales team never had to hire.

Full-funnel attribution ties every impression to a lead, a call, a booking, and a measurable outcome — giving clients the visibility to optimise continuously and compound returns over time.

Cheddar Foundry

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Cheddar Foundry

Org chart

Teams

Offices

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