Natasha Villalobos is an experienced business leader currently serving as the CEO of CudaVilla LLC, specializing in business and life coaching, holistic business building, and consulting since January 2022. Prior to this role, Natasha held the position of Vice President of Sales at Starday Foods from June 2022 to June 2024, and has extensive experience in revenue generation and sales leadership as Chief Revenue Officer and Vice President of Sales, North America at Medterra from September 2018 to October 2021. Natasha’s career also includes significant roles at Califia Farms as Senior Director of Sales, International and Mass, and earlier positions at Preferred Brands International, and PepsiCo. Educational credentials include an MBA in Business Marketing and Management as well as a BA in Communications with a focus on Public Relations, both obtained from California State University Long Beach.
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