Pedro Lafarga

Pedro LaFarga serves as the Managing Director for Chefman and CHEF iQ in Mexico and Latin America since October 2021, while also holding a partnership at Baja Traverse Trail Adventures since January 2021. Previous positions include Managing Director for Dyson Mexico and Senior General Manager at Samsung Electronics Mexico, overseeing consumer electronics and home appliances. Pedro's extensive experience at Sony Electronics included roles from Senior Vice President to Vice President across various divisions. Early career roles featured work as a Graduate Research Assistant at the Center for US Mexican Studies UCSD and an educator at Bishop Mora Salesian High School. Educational qualifications include a Senior Leadership Latam Summit from IPADE Business School, a Master's degree in International/Global Studies from UC San Diego, and a Bachelor of Science in Mechanical Engineering from the University of California, Berkeley.