Felipe Lagos

Felipe Lagos is an experienced executive in digital transformation and customer experience, currently serving as the Digital Transformation & Customer Experience LATAM Director at CHEP since September 2017. In this role, Felipe leads innovation initiatives to enhance customer-centric culture, drive optimization through asset digitization and AI, and streamline processes via automation. Prior positions include General Manager for Emerging Markets and South LATAM Customer Service, and roles in sales and commercial management across various companies, demonstrating a strong background in sales, marketing, and business unit management. Felipe holds a degree in Ingenieria Comercial from Universidad de los Andes and a Master's degree in Sales and Marketing from IEDE Business School.