CHEP

Frederic Rotrou is a seasoned professional with extensive experience in business transformation and leadership roles at CHEP since October 2003. Notable positions include Business Transformation Lead for Central Europe and Country Manager for the Czech Republic, where Frederic successfully spearheaded strategic projects that enhanced revenue growth in Russia and established significant partnerships within the retail sector. In earlier roles, Frederic implemented a new pricing structure across 14 countries, contributed to customer retention and growth initiatives throughout Europe, and introduced operational excellence methodologies. Frederic's career began at Groupe Soparind Bongrain, supporting product launches, and included a formative project on Latvian governance for the French Trade Commission. Educational credentials feature a Postgraduate Certificate in Business with Eastern European Countries from Université Paris-Est Créteil and a Diploma of Higher Education in Humanities from Ulster University.

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