Shani Halpern currently serves as the Marketing Operations Manager at CHEQ since April 2025. Previously, Shani held the position of Marketing Growth Manager at Waterfall Security Solutions from January 2020 to April 2025, where responsibilities included optimizing lead generation, analyzing insights for cost-efficient strategies, and enhancing conversion rates. In conjunction with this role, Shani also worked as a Digital Project Manager, overseeing digital projects and website management to improve user experience. Early in the career, Shani was the Executive Assistant to the CEO & Co-founder at Waterfall Security Solutions, facilitating leadership operations and travel arrangements. Shani's foundational experience includes serving as a Sniper Instructor and Head of Learning & Development in the Israel Defense Forces from July 2017 to July 2019. Educationally, Shani holds a Bachelor’s degree in Psychology and Economics from Tel Aviv University, completed in 2023.
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