Chet Rock, a London-based brand, seamlessly blends heritage with modern streetwear. Named in honour of the founder's grandfather, Chet, who immigrated to London in the 1950s, our brand draws deep inspiration from his journey. Chet's story, from working in a rubber factory to thriving in the Petticoat Lane wholesale market, is a testament to resilience and entrepreneurial spirit.

Our collections pay homage to these roots, infusing classic workwear elements with the vibrant cultures of music and skateboarding that define today’s streetwear. One of our standout pieces, the occy trousers—originally made by our founder and made famous by David Beckham in the early 2000s—returns, reimagined with fresh twists for a new generation.

Chet Rock is more than a brand; it’s a narrative of legacy and contemporary style, crafting pieces that turn heads and tell a story

Chet Rock

Org chart

Teams

Offices