Deanna B.

Deanna B. is a performance-driven digital marketing professional with extensive experience across various roles and companies. Currently serving as the Director of Performance Marketing at Chewy since July 2023 and as a Principal Consultant at Elion Marketing since December 2014, Deanna has also held significant positions such as Vice President of Marketing at PrettyLitter and VP of Acquisition at Aspiration.com. Deanna's expertise encompasses overseeing user acquisition strategies, managing eCommerce P&L, and executing high-impact marketing campaigns with a strong focus on data-driven decision-making. A speaker and member of Mensa, Deanna holds a Bachelor's degree in Neuroscience and a Bachelor's degree in Plant Biochemistry from the University of California, Berkeley.