Tom McCrary

Tom McCrary is a seasoned marketing executive and partner at Chief Outsiders, where Tom has played a pivotal role in driving strategic growth for mid-size businesses since 2011. Previous roles include Senior Director of Brand Marketing and Creative Services at NRG/Reliant Energy, where Tom enhanced brand consistency and analytical capabilities, and Strategy Consultant at King Chapman and Broussard, delivering significant EBITDA improvements for various organizations. Tom has also served as Principal at a Business Strategy and Marketing Consulting firm and held key positions at Pro Staff, Greyhound Lines, Lessonware, Embassy Suites Hotels, and Northeast Savings, consistently demonstrating expertise in brand development, strategic marketing, and operational efficiency. Tom holds an MBA in Marketing and Strategy from Duke University and a BA in Music from the same institution.