Lindsay Kaplan

Co-Founder & Chief Brand Officer at Chief

Lindsay is Co-Founder and Chief Brand Officer of Chief, responsible for developing and growing Chief’s brand identity as the largest network of senior women executives, designed to maximize their leadership impact. Lindsay’s oversight has helped elevate Chief’s mission and impact to senior executive women all over the country. She is also a member of Chief’s Board of Directors.

Prior to founding Chief, Lindsay spent the majority of her career leading marketing for high-growth startups, including Casper, which transitioned from a mattress product company to a beloved global sleep brand under her leadership. Lindsay has been named a New York Times DealBook Groundbreaker, one of Business Insider's Most Innovative CMOs in the World, and one of Ad Age’s Leading Women. Chief has been recognized as one of TIME’s Most Influential Companies and Fast Company’s Most Innovative Companies.

Lindsay is a graduate of Brandeis University, where she received a Bachelor of Arts in English and Creative Writing.

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Timeline

  • Co-Founder & Chief Brand Officer

    Current role

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