Ryan Peterson

Ryan Peterson has a diverse work experience in the marketing and client success fields. Ryan started their career at Datamark as an Account Manager, where they managed and provided customer service to high-profile clients in the education sector. Ryan executed lead generation campaigns and analyzed their effectiveness to optimize ROI.

Ryan then moved on to 4Life Research as an International Marketing Manager, where they supported direct sales product marketing for international offices in 17 countries. Ryan conceptualized and managed marketing collateral and product launch support items customized to each region's cultural norms.

After that, they joined UnitedHealth Group as a Market Development Manager, Senior Marketing Communication Specialist, and Senior Marketing Performance Specialist. In these roles, Ryan was responsible for strategic support and execution of provider and hospital marketing campaigns. Ryan managed high-volume project management for multiple marketing planning managers and conducted post-campaign reporting and analytics.

Ryan continued their career at Steal Network as an Email Marketing Specialist, where they implemented strategic email marketing campaigns to deliver personalized content and drive revenue growth. Ryan also played a key role in improving the user experience and preference center.

Next, Ryan joined Kuali, Inc. as a Digital Marketing Director, overseeing marketing automation, CRM administration, and strategic planning. Ryan developed and executed marketing campaigns, managed product development and collateral production, and administered Salesforce.

Later, Ryan worked at Solutionreach, Inc. as a Strategic Marketing Manager. Ryan analyzed and managed strategic demand generation campaigns using various tactics to generate leads and support sales conversion. Ryan monitored campaign effectiveness metrics, collaborated with other teams for integrated campaign strategies, and facilitated reputation and go-to-market opportunities.

Currently, Ryan is with Eleven 11 Consulting LLC as a Marketing Campaign Manager. Ryan manages B2B campaign management, direct marketing, project management, website creation, and CRM management. Ryan is passionate about marketing and enjoys problem-solving as part of a team.

In the future, Ryan will join Chiirp as a Client Success/Automation Expert starting in 2022.

Ryan Peterson attended the University of Utah - David Eccles School of Business from 2002 to 2007, where they obtained a Bachelor of Arts (BA) degree in Marketing. In July 2015, they also obtained the Inbound Certification from HubSpot.