Bill Backus

Bill Backus is a seasoned branding professional currently serving as a Fractional Chief Brand Officer at Back:us Agency, where they assist brands in achieving creative growth with minimal risk. Previously, they held leadership roles as Chief Branding Officer at Dose of Colors and azpro Group, where they contributed to significant brand transformations and marketing efficiency improvements. Bill has also worked as Head of Brand at Atlis Motor Vehicles and as a Brand Strategist for Success Communications Group. In addition to their professional endeavors, Bill mentors the next generation of design and marketing leaders as an adjunct professor at Grand Canyon University. They are also the Head of National Brand at Childhelp®, focusing on advocacy and support for at-risk children.