Chilli Pepper stands as Ireland’s only dedicated strategic customer loyalty agency, with a singular focus on crafting commercially sound, insight-led strategies that resonate with both brands and consumers.

Founded in 2005 by Leanne Papaioannou and headquartered in Dublin, Chilli Pepper emerged in response to a growing demand for meaningful, two-way relationships between Irish consumers and the brands they love. Leanne’s vision was clear, to create an agency that not only understood the intricacies of customer loyalty but also delivering tangible, commercial results. 

Chilli Pepper has since become the go-to expert for brands looking to retain, reward, and grow profitable relationships with their customers. 

Core Services
•	Customer Loyalty Strategy Development
•	Loyalty Programme Implementation and Management
•	Customer Experience Design
•	Customer Engagement Management
•	Customer Insights and Proposition Development

Chilli Pepper | Redefining Loyalty

Org chart

Teams

Offices