Jennifer Chong is an accomplished marketing professional with extensive experience in lifecycle marketing, CRM, and retention strategies across various industries including fintech, e-commerce, wellness, and gaming. Currently serving as the Lifecycle Marketing Manager at Chime Enterprise since July 2025, Jennifer previously held leadership roles at Flatiron Collective and Grohaus, specializing in CRM and retention strategies. Jennifer also served as the Lifecycle + CRM Strategic Lead at Paramount, where critical lifecycle marketing initiatives were implemented for a children's content brand. Prior experience includes significant contributions to retention and referral programs at Casper, where notable revenue and engagement growth were achieved. Jennifer's career began in business operations with a startup food company, and educational achievements include a Bachelor of Arts in Business Economics from UCLA and an education abroad program in Italian language and culture.
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