Laith Al-Hashimi is a founder and group CEO of Sirocco Group, a multinational consultancy focused on CRM, CPQ and digital transformation, with operations across Europe, the Middle East and North America. They lead the strategic direction and governance of Sirocco Group, guiding client partnerships with enterprises such as Atlas Copco, Tetra Pak, SAAB, Sandvik and Epiroc, and drive the company's M&A agenda, including the acquisition of FlorenceNext in Italy. They are founder and CEO of Next Innovation AB (2010–Present), actively supporting the business and management team with strategic and financial advice. They previously founded Black Capital (2010–2016) and served as Nordic IT Director at Tempur Sverige (2004–2006); they also held roles such as Chairman of the Board of CHIMI (2025–Present) and Managing Director & Founding Partner at Sellcon Sverige AB (2007–2008).
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