Most brands fail in China.

We are here to help you not follow the crowd.

As the third largest market for active lifestyle brands, success in China is a key component of a winning strategy.

China’s consumers are young, digital-first, brand-aware, and increasingly seeking premium, international products to fit their active lifestyles and passions. 

But entering China requires more than a strong global brand. It requires local knowledge, cultural fluency, and a strategy built specifically for the market.

At China Brand Partners, we help international active lifestyle consumer brands successfully enter, grow, and thrive in China. We specialize in the active lifestyle sector and have supported some of the world’s leading outdoor, sports, and performance brands, including Burton, Vans, Osprey and Nike to build sustainable businesses in China.

With 4 decades of experience living, working and building brands in China, we offer:

• Market strategy and local insight
• Sales planning and execution
• Brand localization and messaging development
• Partner identification and relationship management
• Operational and commercial support on the ground
• Long-term guidance to ensure profitable growth

Our bilingual team works directly with your brand team, providing end-to-end support that goes far beyond market research or advice that a traditional consulting firm offers; we not only tell you what needs to be done, but we actually do it!  We act as your in-market extension, just like a subsidiary, helping you navigate complexity, avoid costly missteps, and build a brand that resonates with Chinese consumers and boosts your bottom line.

To learn more, visit

www.chinabrandpartners.com

or get in touch.

China Brand Partners

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