China Inroads is a management consultancy firm, operating between Europe and Greater China. With 20+ years of experience in China business, we provide tailored strategic solutions to European companies at a crossroads with their Chinese subsidiaries or partners.

Drawing from the insights of all people involved, we assist in overcoming corporate challenges by creating a strong China Strategy that has the support of all stakeholders.

Our experience and expertise lie in: 
- Risk Analysis - identifying and prioritising risks and opportunities for fact-based decision-making
- Strategy Development – creating a robust China Strategy with workable governance structures
- In-house China Advisory - C-level business coaching, helping you navigate fast-paced markets
- Insight in Perspectives - detect blind spots and gain insights through third-party consultation 

Additionally, China Inroads established a joint venture, “EQ+”, with our long-standing business partner Equasia Group. By joining forces, we can offer you an even more comprehensive scope of services, such as Business Models and Corporate Restructuring.

As a seasoned Sinologist, our director Valérie Hoeks brings over 20 years of experience supporting European and Chinese management teams and board members in navigating complex strategic and cultural challenges. As a trusted advisor, she helps you grasp diverse business environments for long-term success, aligning cross-border teams and ensuring the smooth development and execution of smart business plans. 

Found yourselves at a crossroads? Send us an email – we are happy to help: info@chinainroads.com

China Inroads

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