Erica Serna

Erica Serna has a diverse work experience spanning various roles and industries. Currently, they are working as the Technology and Operations Marketing Manager at ChiroTouch since September 2021. Prior to this, Erica worked as the Senior Manager Demand Generation at Yello.co from December 2020 to September 2021.

From December 2018 to December 2020, Erica served as the Senior Manager Demand Generation and Marketing Operations at Sphera, where they played a key role in software innovation and information services in the operational risk, environmental performance, and product stewardship markets.

Before joining Sphera, Erica worked at Relativity as a Digital Marketing professional from October 2016 to January 2019. Erica collaborated with various departments to plan and execute targeted integrated marketing campaigns using multiple channels and employed data-driven strategies to optimize promotional content and enhance customer engagement.

From April 2015 to October 2016, Erica worked as a Digital Marketing specialist at the National Safety Council. Erica gained experience in digital marketing strategies during their time with the organization.

Erica also has valuable experience working at the American Red Cross. Erica held various roles at the organization, including Direct Marketing Associate and Field Marketing Associate, where they provided marketing guidance, developed regional marketing plans, and supported fundraising campaigns and community outreach initiatives. Additionally, they served as a Field Marketing Email Associate, overseeing email marketing and event site registration for multiple chapters. Erica also worked as a Digital Engagement Associate and Marketing and Communications Intern at the American Red Cross of Chicago & Northern Illinois.

Prior to their career in marketing, Erica gained experience as a Peer Advisor at the Study Abroad Office of the University of Illinois at Urbana-Champaign. In this role, they advised students on study abroad programs and promoted study abroad opportunities through various outreach channels.

Overall, Erica Serna has a comprehensive background in marketing and communications, with experience in demand generation, digital marketing, and operational risk management.

Erica Serna has a diverse education background. Erica participated in a Study Abroad Program at The American University in Cairo, where the specific field of study is not mentioned. Additionally, they attended the University of Illinois Urbana-Champaign, where they earned a Bachelor of Science degree in Agricultural and Consumer Economics.

In terms of additional certifications, Erica obtained the Google Analytics certification from Google in June 2021. Erica also earned the AdWords Search certification from Google in January 2021. Another certification they received is the Predictive Analytics Certificate, although the specific institution and the date of attainment are not provided.