I'm Chloe, a freelance paid acquisition and creative strategist with 11 years in B2C performance marketing.
I work with growth stage DTC and consumer subscription brands on the join between creative strategy and paid acquisition. The bit of the job I love most is the loop between performance data and creative work - building testing frameworks, writing hypothesis driven briefs, mining customer language for insight, and turning what's working into the next round of bets.
Most teams treat creative as the afterthought to media buying. I treat it as the biggest lever on CAC at scale, because at this point in 2026, it is.
Previously in house at ClassPass, Buzzbike, OVO Charge and Pandora. I've also founded my own DTC brand (Recusantt, 2020-2022), so I understand the founder seat as well as the marketer seat.

What I can help with:
Creative strategy and testing frameworks
Paid acquisition across Meta, Google, TikTok and Apple Search Ads
Creative audits and channel diagnostics
Attribution and measurement setup
Briefing and feedback loops for in house teams and external agencies
Fractional growth leadership for early stage teams

Based in London, working remotely.
More at chloeoz.com

Chloe Oz

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Chloe Oz

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