Percy Hung

Percy Hung is a seasoned entrepreneur and technology executive with extensive experience in founding and leading innovative companies. Serving as Co-Founder and CEO of Choco Up since August 2018, Percy Hung has been instrumental in developing a global technology and financial services platform that offers revenue-based financing and growth solutions for digital merchants and startups. Additionally, Percy Hung is a member of the Forbes Technology Council, contributing insights on technology and business. Previously, as Co-Founder of the Healthy Chicken Group and LXN Collection, Percy Hung played a pivotal role in pioneering the cloud kitchen concept and establishing a DTC apparel brand, respectively. Earlier experience includes project management at Citic Logistics, where Percy Hung engaged with Chinese government and private sector projects, as well as engineering roles at Goodrich and Azbil Corporation. Percy Hung holds a Bachelor of Science in Aerospace Engineering from the Georgia Institute of Technology.