Reena Singh

Reena Singh, CRME, serves as the Owner & Portfolio Strategy Operations Director at Choice Hotels International since February 2016, focusing on supporting hotel owners throughout the franchise lifecycle and driving Net Unit Growth. Previously, Reena held roles as Regional Manager and Senior Revenue Manager, overseeing revenue strategies for numerous hotels. With a strong background in revenue management, Reena has experience as a Project Manager at Choice Hotels, managing IT system development and training initiatives. Prior positions include Director of Revenue at Starwood Hotels & Resorts Worldwide, where notable achievements included a significant increase in Revenue Penetration Index. Reena began a career in hospitality management as a Sales Manager at Old World Hospitality. Academic qualifications include a Master's in English Literature from the University of Kumaun and a Bachelor's in Biology from the University of Lucknow.