Cindy Misseyer is the Head of Business Development at CHOICE, where they lead the commercial growth strategy focused on expanding revenue streams and building strategic partnerships. With over a decade of experience in sales across various industries, including SaaS and FMCG, Cindy has achieved significant sales growth, including a 420% increase in territory sales at Spandex Asia Pacific. They are committed to ethical growth and enhancing consumer value, collaborating cross-functionally to align commercial initiatives with consumer interests. Cindy's educational background includes a recent certification in Transformational Leadership from the Crummer Graduate School of Business at Rollins College.
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