Ronan Cai is the Managing Partner at Choiceform and currently serves as Vice President of the China Market Research Association (CMRA). With extensive expertise in consumer experience management, Ronan has held various leadership positions, including General Manager of the Guangzhou office at Insights by Kantar and Director of Marketing at Lee Kum Kee Healthcare Group. Educated at Tsinghua University and Sun Yat-sen University, Ronan specializes in customer journey, SaaS product management, and marketing strategy. Their career spans multiple industries, showcasing a strong commitment to innovation and consumer experience excellence.
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