Alexandra Beaudoin

Alexandra Beaudoin is a seasoned Marketing, Communications, and PR Executive with extensive experience in luxury and retail sectors. Currently at Chopard since May 2023, Alexandra oversees marketing and PR strategies for EMEA, focusing on building relationships with jewelry and watch retailers, managing VIP events, and executing media campaigns. Prior experience includes a role at LVMH Fragrance Brands from January 2021 to February 2023, where Alexandra managed marketing across the Middle East and Africa and executed new product launches and market analysis. Previous positions involved roles at GIVENCHY and KENZO, as well as responsibilities in trade marketing and communication at Wonderbox. Alexandra holds a Master's degree in digital marketing from IÉSEG School of Management and has participated in an exchange program at Beijing Normal-Hong Kong Baptist University.