Daniela MacHado

Daniela Machado currently serves as the Wholesale Senior Marketing Coordinator for Chopard, where responsibilities include optimizing marketing budgets and developing tailored marketing plans for clients across the Americas, alongside executing brand strategies through various networks and immersive experiences. Previously, Daniela held the position of Wholesale Marketing Coordinator at Movado Group, Inc., enhancing brand presence in Latin America and travel retail through 360 marketing strategies. Additional experience spans roles in product development and merchandising at companies such as Bed Bath & Beyond, Starboard Cruise Services, and J.Crew, complemented by a strong academic background with a Master's in Fashion Merchandising Management from Polimoda and studies at Boston College.