William Rogge is a Design and Creative Director at W/R creation, currently serving as the International Visual Merchandising Flagship Designer for Chopard. With extensive experience in visual merchandising, they held positions as Concept Manager at Jaeger-LeCoultre and Designer VM Concept Manager at IWC Schaffhausen, where they oversaw the development of retail concepts and exhibitions. Earlier in their career, they completed a designer internship at Delvaux and worked as a Freelance Visual Merchandising Designer for Breitling Services Zürich AG. William holds a Master of Arts in Design from Creative Academy Milan and has degrees in Industrial Design and Interior Architecture from La Cambre Brussels and ST.Lucas Gent.
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