Brooke Dalby

Brooke Dalby is an experienced analytics professional with a strong background in client analytics and business science. Currently serving as the Associate Director of Client Analytics at choreograph since May 2025, Brooke connects campaigns to business outcomes and conducts cross-channel analyses across various media. Prior roles include Associate Director of Analytics at EssenceMediacom, where responsibilities encompassed managing analytics for major clients like Hasbro and JPMC, and leading marketing mix modeling for Ally Financial, demonstrating expertise in budget optimization and media performance. Earlier experience includes product ownership and consultancy roles, as well as significant contributions to statistical modeling and digital marketing analytics across various organizations. Brooke holds a B.S. in Commerce with a focus on Marketing and IT from the University of Virginia.