Carmen Li

Carmen Li currently serves as Associate Director of Partnerships at Choreograph since June 2021, bringing extensive experience in data and audience strategy from previous roles at GroupM as Associate Director from September 2018 to May 2021 and at Xaxis in various capacities from June 2013 to August 2018. Carmen has a strong background in managing operations, optimizing digital campaigns, and developing strategic partnerships across multiple organizations, including Fimmick, Focus Imaging Ltd., Y5ZONE, New Digital Noise, Lane Fung Advertising and Public Relations Limited, Redemption Network Services Limited, and Olympus Hong Kong and China Limited. Carmen holds an Associate Degree in Media & Cultural Studies from HKU SPACE Community College, completed in 2003.