Jess Simpson is an accomplished executive with extensive experience in data transformation, strategy, and marketing technology. Currently serving as EVP, Data Transformation & Strategy Lead at choreograph and as a member of the Advisory Board for the Digital Advertising Alliance, Jess has held notable positions such as VP at Acxiom and SVP at Publicis Groupe, where responsibilities included leading global consulting efforts focused on AI, privacy technologies, and data strategies. Prior roles include significant contributions at NinthDecimal, Zenith, Annalect, and Centro, emphasizing expertise in audience measurement, data governance, and technology solutions. Jess holds a BA in Communications and Journalism from the University of Iowa and has background education in Journalism from the University of Colorado Boulder.
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