Michael Liddle

Michael Liddle is an experienced Senior Insight Manager at Choreograph since November 2021, proficient in the entire research process, including survey design, data analysis, and reporting, with a focus on collaboration within the Group M and WPP family. Prior to this, Michael worked at Hasbro for over six years, holding positions such as Insight Manager, overseeing research for major Action Brands, and Associate Manager in Global Consumer Insights, where Michael drove forecasting and analysis for brand expansion projects. Earlier roles included Senior Research Executive positions at TNS UK and Market Probe Asia-Pacific, where Michael managed research projects and led teams, and a Market Research Analyst role at Discovery Networks, focusing on qualitative and quantitative analysis. Michael began a career in media analysis as a Ratings Prediction Analyst at TVNZ and as a Research Analyst at RCG Limited, following a Bachelor of Arts from the University of Auckland.